Importance of FAQ Pages for SEO
Websites benefit from well-written frequently asked questions (FAQ) pages.
They not only provide important information, but they can also help with search engine optimization (SEO). Poorly done FAQ pages, on the other hand, resemble a poorly curated data dump and can have a negative impact on SEO.
In this guide, we’ll look at how FAQs on websites can be a useful tool in an SEO strategy.
What is an FAQ Page?
A website’s FAQ page is where visitors can find answers to frequently asked questions about various products and services. Answers to questions unrelated to a company’s products or services are sometimes included in the FAQs. Buyers can benefit greatly from good FAQ pages, which are often the starting point for some of them.
Why create an FAQ page?
Help customers by streamlining and shortening their buyer’s journey. Assist the customer support team in reducing churn time by answering business-related questions and addressing the most common customer concerns and doubts. Create a large number of trust signals for customers and search engines by thoroughly covering important information such as return policies, terms and conditions, shipping process, and so on. Be a great place to meaningfully build your internal links.
Are FAQ pages good for SEO?
When done correctly, FAQ pages can be a valuable addition to your SEO strategy.
However, there are both good and bad ways to use FAQ pages for SEO.
Using a keyword tool and answering questions is a very limited method.
A good FAQ page requires optimizing the content, finding relevant keywords, answering the right questions, and designing the UX well.
All of these factors, when combined, can be extremely beneficial to your website’s overall SEO.
FAQ Page Examples
One of the most common places to find FAQs is on the homepage of most websites. A FAQ section on the homepage, just before the footer, is a very common website practice. It enables websites to fill the homepage with informative brand content while also making room for effective organic internal linking.
FAQs on service or product pages, like the homepage, are very common. Filling these pages with relevant information about a specific product or service can assist websites in guiding their customers and reducing customer service requests.
Standalone Blog Post with FAQS
Many FAQ pages are created as standalone blog posts. This is a very simple medium that does the job for brands quickly and effectively. The blog post style is to use different subheadings as questions and answer them.
This assists brands in making proper use of keyword clusters on the page, as well as creating opportunities for backlinks.
FAQs within a blog post
Another strategy is to include FAQs within a blog post. It is not necessary to create a separate blog post for the FAQs. You can add relevant FAQs to existing blogs and distribute them across multiple blog posts relevant to the questions.
Dedicated FAQ Page
If your brand needs to answer a lot of questions in your niche, having a separate FAQ page dedicated to educating customers is one of the best options. On such FAQ pages, a good UX design that accommodates the many questions and makes them easily accessible is required. This page can be used for internal links as well as a reference on other on and off-page blogs, which can assist you in developing a good link-building strategy.
How to create SEO-friendly FAQ pages?
Group the most common user queries
The first step towards creating an SEO-friendly FAQ page is to compile all the common queries and issues raised by your customers. While it may sound simple, this step requires a lot of data and brainstorming.
Interact with customer service representatives and frontline employees, who regularly answer the queries, for valuable insights into these questions..
Give complete answers to those questions
Keeping the answers short and to-the-point is essential for FAQs. Customers are looking for a quick resolution for their queries, and most would prefer not to read an entire blog post on a single question. It is important to give a complete answer to these questions, so address the main pain points of the query, and link to detailed blogs for answers to these questions on your website if the customer wants to explore more.
Format FAQ pages
Format and design your FAQ pages to make them convenient for the users to surf through. Simple practices like drop-down boxes for answers to each question can help your UX design a lot. No user would want to endlessly scroll down a page to find answers to their question. Such pages would significantly increase the bounce rate, and also lose out on leveraging SEO opportunities.
Optimize the title tag and meta descriptions
Incorporate topical keywords for each FAQ page in the title tags and meta descriptions. This SEO practice can help search engine algorithms and users understand what your page is about. Meta descriptions can help users understand what they will find on a certain page.
Add FAQ Schema
To gain additional real estate on SERPs, you should add an FAQ schema for your FAQ pages. Incorporating structured data can result in your website figuring among the rich snippets on SERPs, and even garner organic traffic from Google Assistant!